WHO WE ARE

Backroad Touring is a live events platform focused on delivering high-quality music and nightlife experiences across New Zealand. We exist to bridge culture, community, and entertainment, creating events that feel authentic to the audiences and locations they’re part of, while leaving a lasting impression both in-person and online. We design scalable, repeatable touring concepts that tap into established audiences and attract younger, culture-driven crowds. With a strong focus on authenticity, community, and consistency, Backroad Touring provides brands with meaningful, face-to-face access to audiences — not as a one-off moment, but through ongoing, high-impact experiences across the country.