After The Dust
Backroad Touring · BRT: Own Tour
Aotearoa's biggest country touring platform
View opportunity →Partnerships
The Best Company For The Long Haul
Backroad runs and brokers partnerships across country touring, regional festivals and the live nights that travel with us. One point of contact, every opportunity on the board.
Open right now
Opportunities
Hori Shaw & Sons Water — Summer Run
Hori Shaw & Sons Water · BRT: Naming & Tour Partner
A branded summer run through regional halls and showgrounds
View opportunity →Coterie — Road To Electric Ave
Coterie · BRT: Tour Partner
Routing regional crowds toward Electric Avenue
View opportunity →Sweet Home Aotearoa
Sweet Home Aotearoa · BRT: Head of Partnerships
New Zealand's biggest country music festival
View opportunity →Warehouse Party
Warehouse Party · BRT: Head of Partnerships
Regional warehouse & club nights
View opportunity →House of TWLV
House of TWLV · BRT: Head of Partnerships
Live nights, run through the regions
View opportunity →The Morning Shift Podcast Tour
The Morning Shift Podcast · BRT: Head of Partnerships
A podcast, on the road
View opportunity →
Ways to ride
Partnership Tiers
Tier One
Tour Naming Partner
Your name above the door for a full season, across every town on the map.
- Season naming rights & poster lock-up
- On-stage and MC acknowledgement
- Content, media & database access
Tier Two
Venue & Hospitality
For bars, breweries and hospo brands — cash plus in-kind plus a share of the night.
- Pouring rights & branded bar takeovers
- Revenue-share on ticketed shows
- Hosting rights for free-show nights
Tier Three
Road Crew
Product, services and local heroes who keep the tour moving town to town.
- In-kind support & supplier credits
- Activation space at shows
- Social & newsletter presence
Every deal is built bespoke — the tiers are a starting point, not a menu.
Get in touch