Backroad Touring · BRT: Own Tour
After The Dust
Aotearoa's biggest country touring platform
Backroad's own rodeo-season run — the flagship of everything we do. After The Dust routes through the same halls and showgrounds as the rest of the board, timed alongside the rodeo season. It runs alongside the NZRCA circuit, not with it — there's no signed partnership, endorsement or co-branding with NZRCA, and none is implied here.
18,000+ across the seasonaudience
Nationwide, rural-weightedregion
25–54, rural & provincial NZcore
On The Table
Opportunities
- Naming Partner — Season naming rights across the whole run
- Venue & Hospitality — Pouring rights and bar takeovers, town by town
- Road Crew — In-kind supply and activation space at shows
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